b'5.3 For-Profit Giving Rates.Strengthen the relationship between for-profit and non-profit entities For-Pro\x1at Giving RateWhy is this important?The amount of corporate giving to non-profit organizations in100a community indicates the commitment level and accountability to a particular place and Percent of Contributing Businessespeople and reinforces the sense of connectedness that corporations have to where they do business. Through their giving to non-profits, corporations do good business and80strengthen the social and economic fabric of their community. The return on investment isvisible in an enhanced reputation for social responsibility both in the community and 60within the corporation. Employers who set giving examples also engender the respectand engagement of their employees. 40Where we stand now:In Cheshire County overall the level of corporate giving to non-profit organizations has remained fairly stable for the past five years. 20Philanthropy from businesses in the city of Keene has increased slightly,whereas giving from businesses in the towns has declined somewhat.70 02005 2006 2007 2008 2009Our goal:We will increase to 30% corporate philanthropy to non-profits, especiallyKeeneRegional TownsCheshire CountyTargetin the towns of Cheshire County.5.4Adult Volunteer RatesIncrease giving and volunteerism of adults Volunteer RateWhy is this important?Volunteerism is about creating an empowered40 %community capable of answering to its own public needs. It is through volunteerism that35a great many social ills can be righted and a society can become more just, equal, and30Percent of Residentshealthful. Throughout a persons life, volunteering can offer as much to those giving their25time as to the recipient organizations and individuals. Volunteerism helps enhancequality of life by providing a social role and has been linked to lower mortality rates,20greater functional ability, and lower rates of depression. 15Where we stand now:Volunteer rates in New Hampshire have remained fairly stable10over many years, with just under one-third of adults reporting that they donate their time5and energy.710Our goal:We will increase to 35% the proportion of adults who volunteer their time and2002 2003 2004 2005 2006 2007 2008energy in the community. Cheshire CountyNew HampshireUnited StatesTarget44 Engaging Our Community In Health88222_CMC2.indd 46 2/1/10 12:27 PM'